About Bolt.Earth
Bolt. Earth is India's largest vertically integrated P2P electric vehicle (EV) charging network, with more than 100,000 chargers deployed across 1,900+ cities, serving a wide base of EV users. Founded in 2017, the company evolved from building connected IoT solutions to creating a vertically integrated EV ecosystem that combines hardware, software, manufacturing, deployment, and services under one roof.
It's an open network that supports 2, 3, and 4 wheelers with both standard and fast-charging options, powered by the Bolt. Earth mobile app that enables a seamless scan, pay, charge experience and allows charger owners to generate passive income. Backed by collaborations with leading OEMs and ecosystem partners and supported by its proprietary Charger Management System (CMS). Bolt. Earth is positioned at the forefront of building smarter, sustainable, and connected mobility solutions in India and beyond.
About the Role
We're looking for a rare hybrid: part builder, part marketer, and fully AI-native. You'll be the person who can spin up a marketing dashboard in the morning, ship a website copy-and-code update by afternoon, and use AI tools to move 3x faster than traditional specialist would.
This is a hands-on, execution-heavy role for someone early in their career who is scrappy, curious, and already living in tools like ChatGPT, Claude, Cursor, and no/low-code platforms. You'll sit at the intersection of engineering and marketing, giving the team a single source of truth on performance and the ability to act on it instantly.
You don't need years of experience. You need to be genuinely fast, resourceful, and comfortable teaching yourself whatever the task demands with AI as your co-pilot.
What You'll Own
1. A Centralised Marketing Dashboard:
Build and maintain one unified view of marketing performance so the team stops stitching numbers together manually. This includes:
- Website & analytics: traffic, sources, conversions, funnels (GA4, Search Console,Hotjar/Clarity).
- Social & content: reach, engagement, and growth across LinkedIn, Instagram, X, YouTube, plus content calendar and output tracking.
- Performance marketing: spend, CAC, ROAS, and campaign results across Google, Meta, and other paid channels.
- PR & brand: coverage, mentions, and share of voice.
- CRM & pipeline: lead flow, MQL/SQL movement, and marketing-sourced revenue (Zoho CRM or equivalent). Tie it together in a live dashboard (Looker Studio, Power BI, or a lightweight custom build) that leadership can check any time.
2 Fast Website Content & Code Updates
- Be the go-to person for getting things live quickly, without waiting on an engineering sprint
- Content updates: landing pages, blog posts, product pages, and SEO metadata.
- Code updates: HTML/CSS/JS tweaks, component changes, and CMS work
- (WordPress, Webflow, or a modern framework).
- Tracking & tags: implement and QA pixels, events, and analytics tags.
- Speed & quality: ship reliably, test before publish, and keep the site fast and clean.
3 AI-Powered Execution Across Marketing
- Use AI to compress the work of several roles into one:
- Draft and repurpose content, ad copy, and briefs with AI, then refine for brand voice.
- Automate reporting, data cleanup, and repetitive workflows (Zapier/Make, scripts, AI agents).
- Prototype internal tools and micro-sites rapidly with AI coding assistants.
- Turn raw data into clear insights and recommendations for the team.
What We're Looking For
Must-haves
- AI-native: you already use AI tools daily and reach for them instinctively to work faster.
- Hands-on coding: comfortable with HTML, CSS, and JavaScript; can read and modify a codebase and work in a CMS.
- Data fluency: comfortable with spreadsheets, basic SQL, and building/reading dashboards.
- Marketing curiosity: understand the basics of digital marketing funnels, SEO, and paid channels (or eager to learn fast).
- Bias for action: scrappy, resourceful, and able to ship without a lot of hand-holding.
- Clear communicator who can explain numbers and trade-offs simply.
Nice-to-haves
- Experience with GA4, Looker Studio / Power BI, or Zoho CRM.
- Familiarity with a modern framework (React/Next.js) or Webflow/WordPress.
- Exposure to performance marketing (Google/Meta Ads) or SEO tooling.
- Automation experience with Zapier, Make, or scripting.
- Interest in EVs, clean energy, or sustainability.
A Day in the Life
Morning: refresh the marketing dashboard, flag a dip in a paid campaign, and share a Quick note with the team.
Midday: push a new landing page live and fix a broken tracking event.
Afternoon: use AI to draft three ad variants and a blog post, then wire up an automation that emails a weekly report. You move between marketing and code all day, and AI is in the loop for most of it.
Why This Role Is a Big Deal
This is a launchpad. You'll touch every part of the marketing stack and the website, build real technical and analytical skills and see the direct impact of your work. As you grow, this role can develop toward growth engineering, marketing analytics leadership, or full-stack marketing ownership.
Perks That Are Perky
- Get Your EV Groove On: We’ll cover your EV EMIs. Yes, really.
- Grow Like Crazy: Courses, mentoring, and all the feedback you can handle.
- Flex It Out: Work how you work best – WFO or hybrid.
- Top-Tier Wellness: Flexible schedules, insurance, comprehensive wellness programs, and mental health support.
- Referral rewards: Share the Bolt.Earth love and earn 50% of monthly CTC of the candidate.